What Is Lucky Orange? Heatmap Tool Overview & Pricing

Overview

Lucky Orange is a conversion optimisation suite that bundles dynamic heatmaps (click, scroll and move maps), session recordings, funnels, surveys, live chat and Discovery AI, which ranks what to fix first; the company says it is used on more than 500,000 websites^[23]. It targets small and mid-sized online businesses that want behaviour analysis and visitor engagement in one subscription.

Plans are priced by monthly sessions. With annual payment, Build costs US$32 per month for up to 3,500 sessions, Grow US$72 for up to 10,000, Expand US$199 starting at 50,000, Scale US$839 starting at 300,000, and Enterprise is custom from 700,000 sessions^[13]. The comparison table on the same page lists higher figures (Build US$39, Expand US$249, Scale US$1,049), which appear to be month-to-month prices given the page’s 20% yearly discount toggle^[13]. There is no free plan; a seven-day trial gives full access to all features^[13]. The bundled chat and surveys are an advantage for small teams, but the short trial and lack of a free tier compare unfavourably with Clarity, Contentsquare or Mouseflow.

What Lucky Orange does

Click, scroll and move heatmaps
Session recordings
Funnels
Surveys
Live chat
Discovery AI prioritisation

Lucky Orange pricing

Annual: Build US$32/month (3,500 sessions); Grow US$72 (10,000); Expand US$199 (from 50,000); Scale US$839 (from 300,000); Enterprise custom (700,000+). 7-day free trial.