Data Studio (formerly Looker Studio)
Google's free web-based reporting and dashboard tool
Data Studio is Google's browser-based reporting tool for building dashboards and reports from Google and third-party data sources. The product was branded Looker Studio for a period; in November 2026 the lookerstudio.google.com address redirects to datastudio.google.com, where the product is again called Data Studio. Its overview page describes it as "easy and free" and says built-in and partner connectors can connect to "virtually any kind of data". Data modelling is limited compared with full BI platforms, and performance depends on the speed of the underlying connectors.
- Developer
- Pricing
- Free
- Deployment
- Web (cloud)
Strengths
- No licence cost for the core product
- Built-in and partner connectors for many data sources
Limitations
- Limited data modelling compared with BI platforms
- Name changes (Data Studio, Looker Studio, Data Studio) complicate documentation searches







