Pendo

Overview

Pendo combines product analytics with in-app guidance, so the same platform that measures feature usage can show tooltips, walkthroughs, announcements and surveys to users. It also offers roadmapping and feedback collection, which makes it popular with B2B software companies whose product and customer-success teams share responsibility for adoption.

Pendo Free supports unlimited web and mobile app keys for up to 500 monthly active users^[9]. The paid Base, Core and Ultimate plans are sized on custom MAU volumes and priced on request^[9]. The pricing page also lists Novus, a free beta with no MAU limit during the beta period^[9]. Because pricing scales with MAU rather than events, Pendo can be economical for products with intensive use by relatively few users, and comparatively expensive for consumer apps with many light users. Its analytics are adequate for adoption questions but less flexible for deep behavioural analysis than dedicated analytics tools, and no paid prices are published.

What Pendo does

• Feature usage and adoption analytics
• In-app guides, tooltips and walkthroughs
• NPS and in-app surveys
• Feedback and roadmap management
• Web and mobile apps

Pendo pricing

Free: up to 500 MAU, unlimited app keys. Base, Core, Ultimate: custom MAU volume, request pricing. Novus: free beta, no MAU limit during beta.

Pendo strengths and limitations

Appears in

• Best Product Analytics Tools in 2026 #5

Pendo alternatives and competitors

Alternatives to Pendo: companies ranked in the same lists.

• Amplitude
• Mixpanel
• PostHog
• Heap (Contentsquare)
• Fullstory
• Statsig
• LogRocket
• Google Password Manager
• Matomo
• Userpilot
• Kissmetrics