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Martal Group

Onshore North American sales reps with commission-based tiers

Overview

Martal Group is a B2B sales-outsourcing agency that says it has been in business for 15 years and employs more than 200 onshore sales executives, distributed 60% in the US, 20% in Canada, 10% in the EU and 10% in Latin America.[13] It claims more than 2,000 teams use its services.[13]

Martal sells three tiers. Tier 1 covers outbound lead generation (target lists, e-mail, LinkedIn and calling, and appointment booking) and inbound lead generation (backlinks, guest posts, SEO blog drafts and LinkedIn sponsored ads) for a flat monthly fee after a three-month pilot.[12] Tier 2 adds customer onboarding, including closing and negotiation support, and Tier 3 adds account management after signature; both are priced as a flat monthly fee plus sales commission after a four-month pilot.[12] Additional services include cold e-mail, cold calling, LinkedIn lead generation, sales training and inbound lead qualification.[12]

Martal publishes no amounts and asks prospects to request pricing.[12] Its willingness to take responsibility for closing and account management makes it closer to a full outsourced sales team than most appointment setters, but the commission component means costs rise with success.

Martal Group features

  • Outbound and inbound lead generation
  • Closing and negotiation support (Tier 2)
  • Post-sale account management (Tier 3)
  • Cold calling and LinkedIn outreach
  • SEO and sponsored LinkedIn ads
  • B2B sales training

Martal Group pricing

Tier 1: flat monthly fee, 3-month pilot. Tiers 2 and 3: flat monthly fee plus sales commission, 4-month pilot. Amounts not published.

Martal Group strengths and limitations

Strengths

  • Can handle closing and account management
  • Mostly onshore North American reps
  • Pilot periods before subscription
  • Inbound and outbound under one contract

Limitations

  • No published amounts
  • Pilot commitments of three to four months
  • Commission adds to cost on upper tiers
  • Founder and headquarters not stated on pages reviewed

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