Operatix

SDR outsourcing specialist for B2B software vendors in 22 languages

Overview

Operatix is an outsourced sales-development company that works only for B2B software vendors. It lists offices in London, California, Texas and Singapore, covers North America, Latin America, EMEA and APAC, and says it can sell in 22 languages.[10] The company says more than 800 software vendors have chosen it, naming logos including project44, Qualys, SentinelOne, Rubrik, Cisco and Oracle.[10]

Its services are outbound sales development, inbound lead qualification, marketing acceleration, channel acceleration (recruiting and activating resellers) and sales recruitment.[10] The channel service is a distinctive offering for software companies that sell through partners.

Operatix has combined with the US firm memoryBlue; its home page announces that “two leaders in outsourced sales have come together” and links to memoryBlue, without explaining the ownership structure.[10] The combination gives buyers access to a larger multinational rep pool, but the respective brands’ service boundaries may change. Operatix does not publish prices on its home page.[10] Its exclusive focus on software means non-software companies should look elsewhere.

Operatix features

  • Outbound sales development
  • Inbound lead qualification
  • Channel partner acceleration
  • Marketing acceleration
  • Sales recruitment
  • Selling in 22 languages

Operatix pricing

Quote-based; no amounts on the home page.

Operatix strengths and limitations

Strengths

  • Specialist in B2B software
  • 22-language capability
  • Channel-partner programmes
  • Offices on three continents

Limitations

  • Serves software vendors only
  • No published pricing
  • Combination with memoryBlue not fully explained
  • Founding date not stated

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