Listopedia

memoryBlue

Long-established SDR outsourcing firm, now combined with Operatix

Overview

memoryBlue is an outsourced sales-development company that says it has been in business for more than 20 years and has served more than 3,000 clients with more than 650 dedicated SDRs, account development representatives and account executives.[6] It lists seven global offices with coverage across North America, EMEA, APAC and Latin America.[6] Logos shown include Adobe, ADP, American Express, Microsoft, Visa and Zoom, and testimonials come from Autodesk, Vertex and PDI Technologies.[6]

Services are grouped into Sales (SDR, ADR and AE teams, plus business-to-government lead generation), Marketing, Academy (sales training such as its Prospecting Principles course), Recruitment and Technology.[6] The training and recruitment arms reflect a model in which outsourced reps can be developed and, in some programmes, hired into a client’s own team.

The company has combined with Operatix, a London-founded SDR provider specialising in software vendors; Operatix’s site announces that “two leaders in outsourced sales have come together” and links to memoryBlue, without describing the ownership structure.[10] memoryBlue does not publish prices and instead offers a calculator comparing in-house and outsourced SDR costs.[6] Government lead generation is a less common specialism among competitors.

memoryBlue features

  • Dedicated SDR, ADR and AE teams
  • Business-to-government lead generation
  • Sales training academy
  • Sales recruitment
  • Coverage in four world regions
  • In-house versus outsourced cost calculator

memoryBlue pricing

Quote-based; no prices published. A free calculator compares in-house and outsourced SDR costs.

memoryBlue strengths and limitations

Strengths

  • Large stated client base and rep team
  • Public-sector (B2G) capability
  • Training and recruitment services
  • Global office network

Limitations

  • No published pricing
  • Founding date and headquarters not stated on the page
  • Structure of the Operatix combination not disclosed
  • Enterprise orientation may not suit small firms

Appears in

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