Overview
ON24 is a San Francisco-based platform for B2B enterprise sales and marketing teams that describes itself as an intelligent engagement platform built on webinars, first-party engagement data and AI-powered workflows.[3] It was listed on the New York Stock Exchange under the ticker ONTF until its sale to Cvent, the event management software company. Cvent announced the agreement on 30 December 2025: an all-cash deal with total consideration of about US$400 million, or US$8.10 per ON24 share, a premium of roughly 62% over the closing price on 10 November 2025.[3] Trade coverage published on 7 April 2026 reported that Cvent had closed the acquisition and planned to keep investing in ON24 with a focus on AI, reliability and compliance, while folding it into Cvent’s programme covering in-person, hybrid and virtual events.[4]
ON24’s positioning differs from meeting-derived webinar tools: the product is aimed at marketing departments that run continuous webinar programmes and want attendee behaviour data to flow into marketing automation and CRM systems for lead scoring. Documented limitations are that ON24 publishes no prices (its pricing page was not accessible for this list) and that its roadmap is now tied to Cvent’s broader event-platform strategy, which buyers comparing it with Cvent’s own webinar and Goldcast products will need to clarify with the vendor.
ON24 features
- Webcast Elite live and on-demand webinars
- Breakouts and Forums interaction formats
- Go Live face-to-face video events
- Engagement Hub always-on content
- ACE AI clip generation
- Industry engagement benchmarks
- Webinars for B2B demand generation
- First-party engagement data capture
ON24 pricing
Quote-based; subscription contracts.
ON24 strengths and limitations
Strengths
- Mature webinar platform for B2B marketing
- Rich engagement and lead data
- AI clip generation
- Several interaction formats
- Built for marketing analytics and lead scoring
- Enterprise focus and scale
Limitations
- Revenue declining for three years
- No published pricing
- Roadmap now under Cvent
- Less suited to multi-day conferences
- Product roadmap in transition after acquisition
- More than a small team needs
Appears in
ON24 alternatives and competitors
Alternatives to ON24: companies ranked in the same lists.
Airmeet
Livestorm
BigMarker
Cvent- GoTo Connect
WebinarJam- WebinarGeek
ClickMeeting- Zoho Analytics
Demio
Webex
InEvent
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