Industry Software

Best Virtual Event Platforms in 2026

Twelve virtual and hybrid event platforms compared for 2026, from Cvent, ON24 and Zoom to Livestorm and Airmeet, with published prices and capacities.

A virtual event platform is software for running conferences, webinars, trade shows and internal events online, or in hybrid form with an in-person audience. It combines registration, live and pre-recorded video streaming, interactive features such as chat, polls and Q&A, networking and sponsor spaces, and analytics on who attended and what they did.

After the surge of 2020–2021, the market has narrowed and consolidated around two uses: marketing webinars and digital events that generate sales leads, and all-in-one event management suites that handle in-person, hybrid and virtual formats together. In April 2026 Cvent completed its acquisition of ON24, one of the original webinar platforms, for US$8.10 per share.

This list covers twelve platforms operating under the names shown in November 2026. Prices and capacities come from vendor pricing pages and financial figures from regulatory filings.

Contents
  1. What is a virtual event platform
  2. History and market
  3. Key features to compare
  4. Pricing models
  5. How to choose
  6. Methodology
  7. The list
  8. Comparison table
  9. Alternatives by use case
  10. Recent developments
  11. Frequently asked questions
  12. See also

What is a virtual event platform

Virtual event platforms host the online part of an event: the stage where sessions are broadcast, the lobby and agenda attendees navigate, and the spaces where they meet sponsors and each other. Most platforms now cover three formats. Webinars are single sessions with one or a few presenters, typically for marketing or training. Virtual conferences run several sessions or stages, with networking and exhibitor booths. Hybrid events stream an in-person event to remote attendees and combine on-site tools such as check-in, badges and lead capture with the online experience.

The category sits between several adjacent ones. Video conferencing software such as Zoom Meetings handles internal calls; Zoom sells separate Webinars and Events products for larger audiences. Event management software such as Cvent covers venue sourcing, registration and budgeting for in-person events, and includes virtual features as one module. Webinar software is the narrowest form, and products such as Livestorm and BigMarker started there. Ticketing platforms sell admission but rarely host the content.

History and market

Pandemic boom and contraction

Demand for virtual events grew sharply when in-person events stopped in 2020, then fell as they returned. ON24, a webinar pioneer, illustrates the trend: its revenue declined from US$163.7m in 2023 to US$148.1m in 2024 and US$139.3m in 2025, with a net loss of US$28.9m in 2025.

Consolidation into event-management suites

The largest event-technology vendors have absorbed virtual specialists. Cvent, which says it has more than 34,000 customers and has managed over 8 million events, agreed on 29 December 2025 to acquire ON24 for US$8.10 per share in cash and completed the deal on 1 April 2026, after which ON24 was delisted from the New York Stock Exchange.

From events to video content

Surviving specialists increasingly position themselves around video marketing rather than events. Goldcast describes itself as a B2B video content platform with AI repurposing of recordings into clips and blogs; ON24 sells AI-generated clips through its ACE engine; and Airmeet and Livestorm add AI clip and video tools. Pricing has also shifted: Livestorm now charges per attendee credit, and Airmeet charges only for attendees on its agency plan.

Key features to compare

Audience capacity

Limits vary widely: Livestorm allows up to 3,000 live attendees per event, BigMarker 1,000 on its Basic plan and 10,000 on Enterprise, Hubilo up to 40,000 on its top plans, and Zoom says its Webinars product can support up to 100,000 attendees.

Formats supported

Check whether a product handles only webinars or also multi-stage conferences and hybrid events. Zoom's Events plan adds multiple stages, ticket types, a lobby, sponsor features and hybrid capabilities; Bizzabo's core plan covers in-person, virtual and hybrid events.

Engagement and networking

Polls, Q&A and chat are standard. Differentiators are speed networking, lounges and exhibition booths (Airmeet), video-to-video breakouts (ON24) and AI-driven matchmaking (Swapcard).

Simulive and on-demand

Pre-recorded sessions played as live reduce risk for presenters. Zoom Webinars Plus and BigMarker Enterprise include simulive; BigMarker also offers evergreen and 24-7 webinars.

Integrations and data

Lead-generation users need CRM and marketing-automation connections. Livestorm's Pro plan includes HubSpot and Zapier integrations; BigMarker Enterprise includes one CRM or marketing-automation integration and API access.

AI content repurposing

Goldcast, ON24, Airmeet and Livestorm offer AI tools that turn recordings into clips or written content.

Security and administration

Enterprise buyers should check SSO, multi-factor authentication and data-processing terms. BigMarker's Enterprise+ tier lists SSO, MFA and negotiable DPA terms, and Livestorm sells SAML SSO as an add-on.

Pricing models

Four pricing models are common. Per-attendee pricing is used by Livestorm, which sells Pro attendee credits at €2.50 each in yearly packs, counting only external participants. Per-host or per-admin subscriptions are used by Zoom, which prices its Webinars, Webinars Plus and Events plans per licence for audiences up to 500; Bizzabo, at US$499 per user per month billed annually with a three-user minimum (from US$17,999 a year); and Hubilo, from US$15,000 a year for one admin seat to US$125,000 a year for ten. Tiered monthly plans are offered by Airmeet, whose Premium Webinars plan starts at US$167 a month billed yearly or US$199 billed monthly, with managed brand conferences from US$4,999. Quote-based contracts apply to Cvent, ON24, vFairs, BigMarker, Goldcast's event bundles, Swapcard and InEvent.

Total cost usually rises with add-ons such as production services, translation, extra attendees and premium support, so quotes should be compared on a like-for-like event.

How to choose

Marketing webinars at modest scale

Livestorm suits teams that run frequent webinars and want to pay per attendee; Airmeet's Premium Webinars plan is a fixed-price alternative.

Companies already using Zoom

Zoom Webinars and Events add large-audience and multi-stage features to an existing Zoom deployment.

Enterprise demand generation

ON24, now part of Cvent, and Goldcast focus on lead data and content reuse for B2B marketing teams.

All-in-one event programmes

Organisations running in-person, hybrid and virtual events under one contract usually shortlist Cvent, Bizzabo or Hubilo.

Trade shows, associations and virtual fairs

Swapcard targets trade-show and exhibition organisers and associations; vFairs targets higher education, non-profits and associations, including virtual fairs.

Agencies and production partners

Airmeet offers an agency plan with no platform fee and up to 250 events a year; InEvent offers plans from webinars to full virtual and hybrid suites.

Methodology

Platforms were included if they host live online sessions for external audiences (webinars, virtual conferences or hybrid events) as a core capability, were operating under the listed name in November 2026, and publish either prices, capacities or audited financial information. They are ordered first by verified scale (customer counts and revenue in company disclosures and SEC filings), then by breadth of formats supported and transparency of published pricing. Prices are list prices from vendor pages in November 2026 in the currency shown. No user reviews, ratings or private testing were used.

The list

1

Cvent

Best for: Enterprises running large mixed event programmes

Cvent is an event-management software company based in Tysons Corner, Virginia, founded and led by Reggie Aggarwal. It says it has more than 25 years of event-technology experience, more than 34,000 customers, over 5,500 employees and more than 8.3 million events managed, and that 89% of the Fortune 100 run events on its platform; these are company figures. Its suite covers registration and marketing, venue sourcing and hotel room blocks, budgeting and approvals, event apps, check-in and badging, trade-show lead capture and post-event analytics, alongside a hospitality business that helps hotels win meetings business.

Virtual and hybrid events run through the Cvent Attendee Hub, which provides broadcast-quality video streaming and engagement features including live chat, dynamic Q&A and polling, and Cvent also sells dedicated webinar products. In April 2026 Cvent completed its acquisition of ON24, adding a webinar and digital-engagement platform used by B2B marketing teams.

Cvent's strength is breadth: a single vendor can handle the whole lifecycle of in-person, hybrid and virtual events, with deep integration between registration, attendee data and on-site operations. Its limitations are complexity and price: the platform is designed for professional event teams, pricing is entirely quote-based, and smaller organisations running occasional webinars will find it more than they need.

Key features

  • Cvent Attendee Hub for virtual and hybrid events
  • Webinar products
  • Registration and event marketing
  • Venue sourcing and room blocks
  • Event app, check-in and badging
  • Attendee insights and analytics

Pricing

Quote-based; sold through demos and sales.

Ownership and history

Founded and led by Reggie Aggarwal. Completed acquisition of ON24 on 1 April 2026.

HQ
Tysons Corner, Virginia, US^1
Customers
34,000+ (company figure)^1
Employees
5,500+^1
Events managed
8.3m+^1
Pricing
Quote-based

Strengths

  • Covers every event format in one suite
  • Very large customer base
  • Now includes ON24 webinar platform
  • Strong on-site and registration tools

Limitations

  • No published pricing
  • Complex for small teams
  • Integration of ON24 still recent
  • Best value only at scale
2

ON24

Best for: B2B marketing teams generating leads from webinars

ON24 is a San Francisco-based digital-engagement platform for B2B sales and marketing teams, best known for webinars. It was listed on the New York Stock Exchange until 1 April 2026, when it was acquired by an affiliate of Cvent for US$8.10 per share in cash under a merger agreement signed on 29 December 2025; it now operates as a wholly owned Cvent subsidiary.

ON24's product set includes Webcast Elite for live and on-demand webinars, Breakouts for networking rooms, Forums for video-to-video interaction between presenters and audiences, Go Live for face-to-face live video events, and Engagement Hub, an always-on multimedia content destination. Its AI engine, ACE, identifies the moments of an event that had the greatest impact and automatically creates short-form clips for nurture campaigns, and customers can benchmark their engagement against others in their industry.

The company's last annual report shows a shrinking business: revenue fell from US$163.7m in 2023 to US$148.1m in 2024 and US$139.3m in 2025, with a 2025 net loss of US$28.9m. ON24's strength is the depth of its engagement data for lead scoring. Its limitations are that pricing is quote-based, that its roadmap now depends on Cvent, and that it is designed for marketing programmes rather than one-off conferences.

Key features

  • Webcast Elite live and on-demand webinars
  • Breakouts and Forums interaction formats
  • Go Live face-to-face video events
  • Engagement Hub always-on content
  • ACE AI clip generation
  • Industry engagement benchmarks

Pricing

Quote-based; subscription contracts.

Recent results

FY2025 revenue US$139.3m (FY2024 US$148.1m; FY2023 US$163.7m); net loss US$28.9m.

HQ
San Francisco, California, US^4
Revenue (FY2025)
US$139.3m^4
Owner
Cvent (since 1 April 2026)^3
Pricing
Quote-based

Strengths

  • Mature webinar platform for B2B marketing
  • Rich engagement and lead data
  • AI clip generation
  • Several interaction formats

Limitations

  • Revenue declining for three years
  • No published pricing
  • Roadmap now under Cvent
  • Less suited to multi-day conferences
3

Zoom Webinars and Zoom Events

Best for: Organisations already standardised on Zoom

Zoom Communications, based in San Jose, California, sells webinar and virtual-event products alongside its meetings, phone and collaboration software. The company reported revenue of US$4.87bn for the fiscal year ended 31 January 2026, but does not report its events products separately.

Zoom offers three tiers. Webinars covers audiences of up to 500 attendees on the standard licence and includes chat, reactions, polls, Q&A, custom backgrounds, AI-generated smart chapters for recordings and reports that connect to marketing tools. Webinars Plus adds simulive (pre-recorded sessions run as live), a private backstage for speakers, pro layouts and scenes, AI-generated event pages and richer analytics. Events adds multiple simultaneous stages, customisable ticket types, a lobby, sponsor features, attendee networking and hybrid capabilities. All three are billed annually or monthly per licence, and Zoom says its Webinars product can support up to 100,000 attendees with larger licences.

Zoom's advantage is familiarity: attendees and presenters usually know the interface, and administration sits within an existing Zoom account. Its limitations are that the published plans are priced for audiences of up to 500, so larger capacity requires a higher licence, that exact prices are shown only in Zoom's interactive pricing pages, and that exhibitor and sponsor functions are less extensive than in dedicated event suites.

Key features

  • Webinars up to 500 attendees on base licence
  • Support for up to 100,000 attendees
  • Simulive and backstage (Webinars Plus)
  • Multi-stage events with ticketing (Events)
  • AI smart chapters and event pages
  • Hybrid event capabilities

Pricing

Webinars, Webinars Plus and Events: per-licence pricing billed annually or monthly, sized for up to 500 attendees; larger capacities priced higher. Exact prices shown on Zoom's interactive pricing page.

Parent
Zoom Communications (Nasdaq: ZM)
Company revenue (FY ended Jan 2026)
US$4.87bn^6
Max webinar audience
Up to 100,000^5

Strengths

  • Familiar to presenters and attendees
  • Three clear tiers from webinar to event
  • Very high audience ceiling
  • Simple administration for Zoom customers

Limitations

  • Base plans capped at 500 attendees
  • Prices not in static page text
  • Lighter sponsor and exhibitor tools
  • Events revenue not disclosed
4

Bizzabo

Best for: Mid-size and enterprise marketing teams running many events

Bizzabo sells an event-management platform it calls the Event Experience OS, which covers in-person, virtual and hybrid events in one subscription. All users can access the core features, which include unlimited events and registrations, contact management, ticketing and registration, email campaigns, an event website builder, a mobile app, reporting and analytics, curated onboarding, tiered customer support and 24/7/365 support.

Bizzabo publishes a list price, which is unusual at this level of the market: US$499 per user per month, billed annually, with a three-user minimum and a stated starting price of US$17,999 a year. Virtual production is an add-on: the Virtual Production Suite provides studio-quality live and on-demand video, and other premium add-ons include Bizzabo Advanced Onsite (badge printing, check-in, lead capture) and Sponsor ROI, none of which have published prices. Bizzabo also sells Klik SmartBadge wearables for networking, lead capture, gamification and passive attendee tracking at in-person events; these can be bought without the core subscription.

Its strength is a single platform for a full event programme with a published base price. Its limitations are the annual-only contract (Bizzabo does not sell single-event purchases), the high entry price for small teams, and the fact that virtual production capability costs extra.

Key features

  • Unlimited events and registrations
  • Event website builder and mobile app
  • Virtual Production Suite add-on
  • Advanced Onsite check-in and badges
  • Klik SmartBadge wearables
  • 24/7/365 support

Pricing

Event Experience OS: US$499 per user/month, billed annually, 3-user minimum; starting at US$17,999/year. Klik, add-ons and services: quote-based. No single-event purchases.

Pricing
From US$17,999/year^7
Contract
Annual only^7

Strengths

  • Published base price
  • One platform for all formats
  • Distinctive wearable networking tech
  • Unlimited events on core plan

Limitations

  • High minimum spend
  • Virtual production is an add-on
  • No single-event option
  • Add-on prices unpublished
5

Hubilo

Best for: Teams running regular virtual events with large audiences

Hubilo is a virtual-event and webinar platform that publishes annual prices based on the number of administrators who use it, rather than on attendees or events. It says the price typically scales with team size, event complexity and programme scale.

The entry plan, Pro 1, costs US$15,000 a year and includes unlimited events, one admin seat and one channel, aimed at solo creators running simple, small-scale events. Pro 4 costs US$50,000 a year for four admin seats with an audience cap of 4,000 per event and premium support, aimed at growing teams that run regular events with larger audiences. Pro 10 costs US$125,000 a year for ten admin seats with an audience cap of 10,000 per event. The enterprise tier offers unlimited admin seats, up to three channels and an audience cap of 40,000 per event, for large-scale, multi-channel live experiences.

Unlimited events on every plan make Hubilo predictable for teams that run many sessions. Its limitations are a high entry price compared with per-attendee or monthly webinar tools, audience caps tied to plan level, and the fact that additional admins require moving up a tier. Smaller organisations may find Livestorm or Airmeet cheaper for the same number of webinars.

Key features

  • Unlimited events on all plans
  • Pricing by admin seats
  • Audience caps up to 40,000 per event
  • Multiple channels on higher tiers
  • Premium support from Pro 4

Pricing

Pro 1: US$15,000/year (1 admin). Pro 4: US$50,000/year (4 admins, 4,000 audience cap). Pro 10: US$125,000/year (10 admins, 10,000 cap). Enterprise: unlimited admins, 40,000 cap, quote.

Pricing
US$15,000–US$125,000+/year^8
Max audience
40,000 per event (top tier)^8

Strengths

  • Published annual prices
  • Unlimited events
  • Large audience ceiling on top plans
  • Predictable for frequent use

Limitations

  • High entry price
  • Audience caps by tier
  • Extra admins require upgrade
  • Less on-site event tooling
6

Airmeet

Best for: Marketing and community teams wanting engagement features

Airmeet is a virtual and hybrid event platform known for social and networking features. Its pricing page lists speed networking, a "fluid space", networking lounges, exhibition booths, ticketing, instant replays and on-demand content, an AI clip generator and AI video editor, leaderboards and attendee analytics.

Airmeet publishes several offers. Premium Webinars, formerly its Standard plan, is aimed at webinars, community meetups, town halls, training and product demos and starts at US$167 a month billed yearly (a 16% discount) or US$199 a month billed monthly. Events, formerly the Professional plan, covers branded virtual and hybrid events such as conferences, career fairs and expos and is priced by quote, with a free trial and five team members per organisation. Managed Events, in which Airmeet's event experts run the event end to end, start from US$4,999 for a brand conference, quoted per event, from 100 attendees up to 10,000. A new Agency Plan for agencies and production partners has no platform fee and unlimited registrations, charging only for attendees, for up to 250 events a year.

Airmeet's strengths are its engagement features and the range of buying options. Its limitations are that the full Events plan is not priced publicly and that managed services add significant cost for larger events.

Key features

  • Speed networking and lounges
  • Exhibition booths
  • AI clip generator and video editor
  • Leaderboards and gamification
  • Managed event services
  • Agency plan with attendee-only pricing

Pricing

Premium Webinars: from US$167/month billed yearly or US$199 monthly. Events: quote, free trial. Managed brand conference: from US$4,999 per event. Agency Plan: no platform fee, pay per attendee, up to 250 events/year.

Pricing
From US$167/month^9
Managed events
From US$4,999^9

Strengths

  • Strong networking features
  • Low-cost webinar entry
  • Managed-service option
  • Agency pricing without platform fee

Limitations

  • Events plan pricing unpublished
  • Managed services costly
  • Plan names recently changed
  • Fewer on-site tools than event suites
7

Livestorm

Best for: Teams running frequent marketing, onboarding or training webinars

Livestorm is a webinar and virtual-event platform that charges by attendee rather than by host licence. On its Pro plan, organisers buy yearly packs of attendee credits at €2.50 per attendee; one credit is used for each unique external participant per session over a 12-month period, and team members do not use credits when they join sessions, run tests or attend internal training.

Pro includes unlimited events and recordings, unlimited team members, sessions of up to four hours, a maximum of 3,000 live attendees per event, 25 simultaneous speakers, standard multilingual support, a Livestorm MCP connection and integrations such as HubSpot and Zapier. The custom-priced Enterprise plan raises the session length to 12 hours, adds enterprise integrations, custom analytics, a dedicated customer-success contact, live event shadowing and VIP multilingual support with an SLA. Add-ons include Livestorm AI Studio, live translations, multiple workspaces, a choice of video hosting region, SAML SSO, restreaming, RTMP input and extra API calls.

The per-attendee model makes Livestorm economical for teams with many small sessions and makes cost directly track usage. Its limitations are the 3,000-attendee cap, the need to buy credits in yearly packs, and the fact that enterprise features such as SSO cost extra.

Key features

  • Pay per unique external attendee
  • Unlimited events and team members
  • 25 simultaneous speakers
  • HubSpot and Zapier integrations
  • Livestorm MCP and AI Studio add-on

Pricing

Pro: €2.50 per attendee credit, bought in yearly packs; unlimited events. Enterprise: custom pricing. Add-ons (AI Studio, translations, SSO, RTMP) priced separately.

Pricing
€2.50 per attendee (Pro)^10
Max live attendees
3,000 per event^10
Session length
4 h (Pro), 12 h (Enterprise)^10

Strengths

  • Pay only for real attendees
  • Unlimited team members
  • Livestorm MCP connection
  • Marketing integrations included

Limitations

  • 3,000-attendee cap
  • Credits sold in yearly packs
  • SSO is an add-on
  • No published Enterprise price
8

Goldcast

Best for: B2B marketing teams treating events as video content

Goldcast describes itself as a B2B video content platform rather than only an event platform. It sells modules that can be combined: Events for webinars, virtual events and in-person field events with automatic calendar holds, polls, Q&A and overlays, on-demand replays and automatic repurposing; a Recording Studio for HD local recordings with individual tracks and scene changes for podcasts, webinars and interviews; and Content Lab, which repurposes a video library into multi-modal blogs, auto-edited clips and social posts using an AI-trained brand voice and AI-powered search. Customers can also build a custom bundle.

For enterprise customers Goldcast offers team workspaces, SSO, custom reports and permissions and multi-language support, and it promotes a Goldcast MCP connection. Content Lab can be started for free; other modules are sold through demos.

Goldcast is a fit for demand-generation teams that want each webinar to feed a content programme. Its limitations are that event pricing is not published, that its focus on B2B marketing makes it less suitable for large conferences with exhibitors or ticketing, and that the testimonials on its pricing page are selected by the company rather than independent evidence of performance.

Key features

  • Webinars, virtual and field events
  • HD Recording Studio
  • Content Lab AI repurposing
  • AI-trained brand voice
  • Team workspaces and SSO
  • Goldcast MCP

Pricing

Content Lab: free to start. Events, Recording Studio and custom bundles: quote-based via demo.

Positioning
B2B video content platform^11
Pricing
Free Content Lab; others quote-based^11

Strengths

  • Strong content repurposing
  • Combines events and recording studio
  • Enterprise admin features
  • Free entry point for content tools

Limitations

  • Event pricing unpublished
  • Not built for trade shows
  • Narrow B2B marketing focus
  • Performance claims are company-selected
9

BigMarker

Best for: Organisations running webinar series and evergreen webinars

BigMarker is a webinar and virtual-event platform whose team has been working with companies on audience engagement since 2010. It sells webinars, virtual, hybrid and in-person event packages, media hubs that act as content destinations, and white-label options.

Its plans are all quote-based but list their contents. Basic, for small and medium-sized businesses starting to host webinars and virtual events, includes up to 1,000 live attendees, one host licence, up to nine shared webcams, live and on-demand webinars, streaming to Facebook and YouTube, chat, polls, Q&A, handouts, recording, pop-up offers, registration, emails, post-session surveys, basic integrations and basic analytics. Enterprise raises capacity to 10,000 live attendees with four host licences and 64 webcams, and adds a CRM or marketing-automation integration, simulive, evergreen and 24-7 webinars, webinar series, ticketing and payments, landing-page templates, breakout rooms, co-browsing, certificates of completion, API and Zapier access, advanced analytics, a customer-success manager and an enterprise SLA. Enterprise+ adds multiple webinar rooms and channels, SSO, MFA, a mobile SDK, negotiable DPA terms, webinar marketing services and live event monitoring.

BigMarker's range of automated webinar formats is a strength for training and marketing teams. Its limitations are the absence of published prices and the low host-licence count on Basic.

Key features

  • Up to 10,000 live attendees (Enterprise)
  • Simulive, evergreen and 24-7 webinars
  • Ticketing and payments
  • Breakout rooms and co-browsing
  • Certificates of completion
  • SSO, MFA and mobile SDK (Enterprise+)

Pricing

Basic, Enterprise and Enterprise+: quote-based. Basic up to 1,000 live attendees and 1 host licence; Enterprise up to 10,000 and 4 hosts.

Operating since
2010^12
Max live attendees
10,000 (Enterprise)^12
Pricing
Quote-based

Strengths

  • Wide range of automated webinar formats
  • Certificates for training use
  • White-label and media hub options
  • Clear plan feature lists

Limitations

  • No published prices
  • Only one host on Basic
  • Advanced security only on top tier
  • Less networking depth than Airmeet
10

vFairs

Best for: Associations, universities and non-profits running fairs and expos

vFairs is an event-management platform for virtual, hybrid and in-person events, including virtual fairs and expos with exhibitor booths. Its product range covers event registration and ticketing, event marketing tools and an AI writing assistant, a mobile event app with an AI event assistant, a lead-capture app with AI lead enrichment, event planning and content-management tools, and on-site services. The company highlights higher education, non-profits, associations, event agencies, information technology, financial services, healthcare and food and beverage as industries it serves.

vFairs does not publish prices. Its pricing page says customers pay only for what their events need rather than bloated bundles, and prices are provided on request. Add-ons include additional sessions, extra booths, accessibility features, more attendees and managed services. vFairs states that it does not offer a free plan. The company emphasises hands-on support through all stages of an event, from pre-event planning to post-event reports.

vFairs suits organisers who need virtual booths and exhibitor halls, such as career fairs and association expos, with optional in-person tools. Its limitations are the lack of a free plan or published prices, and an add-on structure that makes comparisons between quotes harder.

Key features

  • Virtual booths and exhibit halls
  • Registration and ticketing
  • Mobile event app with AI assistant
  • Lead capture with AI enrichment
  • Accessibility features
  • Managed services

Pricing

Quote-based; no free plan. Add-ons for sessions, booths, accessibility, attendees and managed services.

Free plan
No^13
Pricing
Quote-based^13

Strengths

  • Strong virtual fair and booth features
  • Covers virtual, hybrid and in-person
  • Hands-on support
  • Wide industry experience

Limitations

  • No published prices
  • No free plan
  • Add-ons complicate comparison
  • Less suited to quick webinars
11

Swapcard

Best for: Trade-show organisers, associations and B2B conferences

Swapcard is an event platform aimed at trade-show and exhibition organisers, associations, B2B conferences, medical congresses, media companies and non-profits. It focuses on networking and exhibitor value, which matters most for hybrid trade shows where much of the commercial value comes from meetings between attendees and exhibitors.

Its features include registration, ticketing and payments; Launchpad, an enterprise-grade registration product; on-site self check-in and badge printing; a branded mobile app; event AI agents that answer support questions and simplify discovery; AI recommendations of relevant contacts, exhibitors and sessions; an interactive floor plan; exhibitor services; widgets to embed Swapcard in an organiser's website; and secure sign-on. Plans run from Starter, which offers a free trial, through Professional to higher tiers with custom integration management and regular business reviews. Prices are provided by quote.

Swapcard's matchmaking and exhibitor tools differentiate it from webinar-focused products. Its limitations are that prices are not published, that its feature set is more than a company running simple webinars needs, and that much of its value depends on attendee adoption of the app for networking.

Key features

  • AI recommendations for contacts and exhibitors
  • Event AI agents
  • Registration, ticketing and Launchpad
  • Self check-in and badge printing
  • Interactive floor plan
  • Exhibitor services

Pricing

Quote-based. Starter offers a free trial; Professional and higher tiers via sales.

Focus
Trade shows, associations, B2B conferences^14
Pricing
Quote-based^14

Strengths

  • Strong matchmaking and exhibitor tools
  • Covers on-site check-in
  • Broad association and trade-show focus
  • Free trial on Starter

Limitations

  • No published prices
  • Overkill for simple webinars
  • Networking value depends on adoption
  • Advanced services on higher tiers only
12

InEvent

Best for: Enterprises needing virtual and hybrid events with insurance cover

InEvent is an event-management platform covering webinars and virtual and hybrid ("V&H") events. Its pricing page lists four main plans: Webinars, V&H Pro, V&H Advanced and V&H Full, each with a feature list and a demonstration request, together with an EventHub product. Pricing is available as a single event or an annual subscription and can be quoted in US dollars, euros, pounds, Australian and Canadian dollars and Swiss francs, but specific amounts are not shown in the page text.

InEvent defines enterprise accounts as V&H and EventHub plans starting at 300 registrations a year. It states that it offers errors-and-omissions and cyber insurance on all enterprise plans, and can arrange additional insurance policies for contracts above the V&H Full 10,000-registrations-a-year level. Registration volume is therefore the main driver of plan selection and cost.

InEvent suits organisations that want a single vendor for webinars and hybrid events and that value contractual protections such as insurance. Its limitations are that published prices could not be read, that plan differences require a demonstration to understand fully, and that it has a lower public profile than Cvent or Zoom.

Key features

  • Webinars plan
  • Virtual and hybrid (V&H) Pro, Advanced and Full
  • EventHub product
  • Single-event or annual buying
  • Multi-currency quotes
  • E&O and cyber insurance on enterprise plans

Pricing

Webinars, V&H Pro, V&H Advanced, V&H Full: single-event or annual subscription; prices via quote. Enterprise accounts from 300 registrations/year.

Enterprise threshold
300 registrations/year^15
Insurance
E&O and cyber on enterprise plans^15

Strengths

  • Single-event option available
  • Insurance cover on enterprise plans
  • Clear plan ladder
  • Multi-currency billing

Limitations

  • Prices not visible in page text
  • Demo needed to compare plans
  • Lower market profile
  • Registration-based tiers can rise quickly

Comparison table

PlatformMain formatsEntry price (list)Pricing basisMax audience statedOwnership
CventIn-person, hybrid, virtual, webinarQuote-basedContract—Private
ON24Webinars, digital engagementQuote-basedSubscription—Cvent (2026)
Zoom Webinars/EventsWebinar, multi-stage, hybridPer licence (interactive page)Per licence100,000 (webinars)Nasdaq: ZM
BizzaboIn-person, hybrid, virtualUS$17,999/yearPer user, annual—Private
HubiloWebinar, virtualUS$15,000/yearPer admin seat40,000Private
AirmeetWebinar, virtual, hybridUS$167/month (yearly)Plan or per attendee10,000 (managed)Private
LivestormWebinar, virtual€2.50 per attendeePer attendee credit3,000Private
GoldcastWebinar, virtual, fieldFree Content Lab; events quoteModule bundle—Private
BigMarkerWebinar, virtual, hybridQuote-basedPlan10,000Private
vFairsVirtual fairs, hybrid, in-personQuote-basedPer event needs—Private
SwapcardTrade shows, hybridQuote-basedPlan—Private
InEventWebinar, virtual, hybridQuote-basedRegistrations—Private

A dash means not stated on the pages reviewed.

Alternatives by use case

  • Frequent small webinars on a budget: Livestorm or Airmeet Premium Webinars.
  • Existing Zoom customers: Zoom Webinars or Zoom Events.
  • B2B lead generation and content reuse: ON24 or Goldcast.
  • Full event programmes across formats: Cvent, Bizzabo or Hubilo.
  • Trade shows and associations: Swapcard or vFairs.
  • Training with certificates and evergreen sessions: BigMarker.
  • Agencies running many client events: Airmeet Agency Plan.

Recent developments

  • 1 April 2026: Cvent completed its acquisition of ON24 for US$8.10 per share; ON24 was delisted from the NYSE.
  • March 2026: ON24 filed its final annual report, showing 2025 revenue of US$139.3m, down from US$148.1m.
  • 29 December 2025: ON24 signed its merger agreement with a Cvent affiliate.
  • 2025–2026: Airmeet renamed its Standard and Professional plans to Premium Webinars and Events and launched an Agency Plan; Livestorm prices its Pro plan by attendee credit; Goldcast and Livestorm offer MCP connections.

Frequently asked questions

What is the best virtual event platform for webinars?

For frequent webinars with modest audiences, Livestorm charges €2.50 per attendee with unlimited events, and Airmeet's Premium Webinars plan starts at US$167 a month billed yearly. B2B marketing teams focused on lead data often use ON24, now owned by Cvent, or Goldcast.

How much does a virtual event platform cost?

Published prices range from €2.50 per attendee on Livestorm and US$167 a month on Airmeet to US$17,999 a year for Bizzabo and US$15,000 to US$125,000 a year for Hubilo. Cvent, ON24, vFairs, BigMarker, Swapcard and InEvent quote prices individually.

Did Cvent buy ON24?

Yes. An affiliate of Cvent agreed on 29 December 2025 to acquire ON24 for US$8.10 per share in cash and completed the merger on 1 April 2026. ON24 now operates as a wholly owned subsidiary and its shares were removed from the New York Stock Exchange.

How many attendees can a Zoom webinar have?

Zoom's standard Webinars, Webinars Plus and Events plans are priced for audiences of up to 500 attendees, and larger licences are available. Zoom says its Webinars product can support up to 100,000 attendees.

What is the difference between a webinar platform and a virtual event platform?

A webinar platform runs single sessions with one stage, such as a product demo or training. A virtual event platform adds multiple stages, an agenda, networking, sponsor and exhibitor spaces and often hybrid tools. Zoom shows the difference in its own range: Webinars for single sessions and Events for multi-stage programmes with ticketing and lobbies.

Which virtual event platforms support hybrid events?

Cvent, Bizzabo, Zoom Events, Airmeet, BigMarker, vFairs, Swapcard and InEvent all describe hybrid capabilities. Bizzabo and Swapcard add on-site tools such as check-in and badges, and Bizzabo sells Klik SmartBadge wearables for in-person networking.

Is there a free virtual event platform?

Few full platforms are free. vFairs states that it has no free plan; Livestorm, Airmeet and Swapcard offer free trials; and Goldcast's Content Lab can be started for free, although its event tools are sold by quote.

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