Overview
Boulevard is developed by Boulevard Labs, Inc. and is aimed at appointment-based businesses at the upper end of the market: medspas, salons, spas, barbershops, massage and nail businesses, plus multi-location, franchise and enterprise operators[5]. Its positioning is the client experience, with self-booking, client profiles, memberships, loyalty and the Boulevard Duo point-of-sale device, which is required for card processing[5].
Recent additions listed by the company include an AI receptionist called Beau, which answers calls, books clients and captures leads, a Buy Now, Pay Later option, and an ePrescribe module for medspas announced on 14 April 2026[5][6]. Its lending product, Boulevard Capital, won a FinTech Breakthrough award in March 2026[6]. The company states HIPAA, SOC 2 and PCI Level 1 compliance[5].
Pricing is per location. The Essentials plan is limited to one location and five bookable providers; Premier and Prestige allow unlimited professionals; Enterprise is quoted[5]. Boulevard Offset allows a business to pass a 3% card fee to clients while paying 1% itself. Boulevard offers a demo rather than a free trial, and its entry price is several times that of tools aimed at independent stylists, which places it out of reach for many small salons.
Boulevard features
- Self-booking and client profiles
- Boulevard Duo point of sale
- Memberships and loyalty
- Forms and charts with ePrescribe for medspas
- AI receptionist (Beau)
- Buy Now, Pay Later and Boulevard Capital
Boulevard pricing
Essentials US$143 per month (one location, up to five providers); Premier US$234 per location per month (listed as a limited-time offer, normally US$293); Prestige US$328 per location per month (normally US$410), including Forms, 2,500 texts and 10,000 email blasts; Enterprise quoted. Annual billing saves 10%. Add-ons: Forms from US$65, QuickBooks US$45 per location, ePrescribe US$45 per prescriber, texts metered, extra emails US$0.01 each.
Boulevard strengths and limitations
Strengths
- Strong medspa tooling, including ePrescribe
- Stated HIPAA, SOC 2 and PCI Level 1 compliance
- Unlimited providers from the Premier plan
- Payouts usually within two business days
Limitations
- Highest published entry price on this list
- No free trial
- Essentials is capped at one location and five providers
- Duo POS hardware required for card processing
Appears in
Boulevard alternatives and competitors
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