Overview
Fresha is operated by Fresha.com SV Ltd and describes itself as the world’s largest booking platform for beauty and wellness, trusted by more than 120,000 businesses, with a marketplace of more than 25 million customers looking to book[3]. It is widely used by salons, barbers, nail studios and spas, particularly outside the United States.
The business software includes the calendar, point of sale, team profiles, shift scheduling, tips and permissions, automated email and app notifications, and online booking through direct links, Facebook and Instagram[3]. The marketplace is the main acquisition channel: listing is free, and Fresha charges a one-time fee when the marketplace brings a new client, with no fee on returning clients[3].
Its current plans are Independent, for a one-person business with a single calendar column, and Team, charged per bookable team member, with an Enterprise tier for businesses of more than 20 team members[3]. Optional modules include an AI Concierge for client messaging, client loyalty, Google rating prompts, a team chat, an Insights reporting module, a Data Connector and a Smart Website, each with a monthly fee[3]. Automated texts and WhatsApp messages beyond a monthly allowance, and marketing texts, are charged per message. The pricing page lists card payment processing as an optional add-on without stating rates.
Fresha features
- Calendar and point of sale
- Consumer marketplace listing
- Free unlimited email and app notifications
- Shift scheduling, tips and permissions
- AI Concierge messaging (add-on)
- Smart Website and Data Connector (add-ons)
Fresha pricing
Independent plan (one bookable team member) at a flat monthly fee; Team plan charged per bookable team member per month; Enterprise custom for more than 20 team members. Prices are shown in local currency: the page served for this review listed MDL 99.95 and MDL 66.95 respectively. Monthly billing, no long-term contract, 7-day trial. Includes 20 automated texts or WhatsApp messages and 50 marketing emails a month (per team member on Team). Add-ons are billed per location or per team member. One-time fee on new marketplace clients.
Fresha strengths and limitations
Strengths
- Large consumer marketplace
- No contract and a short trial without a card
- Free unlimited email and app notifications
- Enterprise tier for larger teams
Limitations
- New-client fee on marketplace bookings
- Card processing rates not published on the pricing page
- Text messaging beyond the allowance is metered
- Many reporting and marketing tools are separate add-ons
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