Overview
Vagaro is business-management software made by Vagaro, Inc. for beauty, wellness, fitness and other service businesses. The company states that more than 100,000 businesses use it every day, that 300,000 professionals rely on it, that it has processed US$40 billion in payments and that it has been in business for 17 years[2]. Its customers range from independent operators to multi-location brands.
The product covers the calendar, online booking, point of sale, client forms, memberships, inventory and marketing, and a consumer marketplace through which clients find businesses. Vagaro states that it takes nothing from revenue booked online or through its marketplace, which separates it from marketplace-led rivals[1]. Pricing is built per bookable calendar, counting only staff who perform services, so front-desk employees do not add cost[1].
Much of the functionality is sold as add-ons: text marketing, forms, a website builder (MySite), a branded client app, a check-in app, live streaming, file storage, a QuickBooks integration and a Data Lake connector each carry a separate monthly fee[1]. Card processing is provided through Vagaro Merchant Services, registered as an ISO of PNC Bank, with a free card reader offered on a 12-month processing commitment[1]. The total monthly cost for a salon that adopts several add-ons can therefore be well above the headline base price.
Vagaro features
- Calendar, online booking and consumer marketplace
- Point of sale with Vagaro Merchant Services
- Digital forms (add-on)
- Text and email marketing
- Branded client app (add-on)
- QuickBooks integration and Data Lake (add-ons)
Vagaro pricing
Priced per bookable calendar, billed monthly, no setup or cancellation fees. The UK page lists £30 a month for one calendar, with £20 a month for the first six months as an introductory rate. Add-ons (UK): text marketing from £15, forms £10, MySite £15, branded app £50, check-in app £10, live stream £10, Vagaro Drive from £10, QuickBooks £25, Data Lake £40 a month. Free 30-day trial, excluding email and text marketing and the branded app.
Vagaro strengths and limitations
Strengths
- No commission on marketplace or online bookings
- Front-desk staff do not count as billable calendars
- Very wide feature set across beauty, wellness and fitness
- 30-day free trial
Limitations
- Many functions are paid add-ons
- Free card reader ties the salon to 12 months of processing or a £100 fee
- Prices shown vary by country; the page served for this review showed UK pricing
- Breadth makes setup heavier than simpler tools
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