Overview
Booksy is a booking platform and marketplace for beauty services, describing itself as the largest and fastest-growing booking platform for beauty, with more than 44 million users and more than 750 employees[15]. It is mobile-first and markets dedicated versions for barbers, hair salons, nail salons, lash and brow studios and hair braiders. Its business tools cover online booking, calendar, client management, no-show protection, payments, marketing and loyalty cards, and it offers an AI receptionist[15].
Booksy’s business model combines a low subscription with marketplace fees and payment processing. The subscription is US$29.99 a month plus US$20 for each additional staff member, with all features included and no contract[14]. Its Boost feature promotes a business in the consumer app; when a new client books through Boost, the business pays 30% of the first visit, capped at US$100[14]. Appointment confirmations and reminders are free, and 2,000 SMS marketing messages a month are included.
Card rates are 2.49% plus 10 cents on the Booksy Card Reader, 2.49% plus 20 cents for Tap to Pay and 2.69% plus 30 cents for mobile or keyed payments; fast payouts within 30 minutes cost 1.5%[14]. Booksy suits individual professionals well but has fewer back-office tools, such as payroll and tiered commissions, than products built for employee-based salons.
Booksy features
- Consumer marketplace and Booksy profile
- Online booking and calendar
- No-show protection
- Tap to Pay and Booksy Card Reader
- 2,000 SMS marketing messages a month
- AI receptionist
Booksy pricing
US$29.99 a month plus tax, all features included; US$20 a month per additional staff member. No contract. 14-day free trial, no card required. Boost: 30% of a new client's first visit, capped at US$100. Card rates: 2.49% + 10¢ (card reader), 2.49% + 20¢ (Tap to Pay), 2.69% + 30¢ (mobile/keyed); fast payouts 1.5%. Stripe Reader S710 US$299, M2 US$53.10.
Booksy strengths and limitations
Strengths
- Large consumer marketplace
- Low, all-inclusive subscription
- 2,000 marketing SMS included
- Free reminders and confirmations
Limitations
- Boost fee of up to US$100 per new client
- Limited payroll and commission tools
- Mobile-first design suits individuals more than large teams
- Card readers bought separately
Appears in
Booksy alternatives and competitors
Alternatives to Booksy: companies ranked in the same lists.
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