SOCi Pricing and Features: Local SEO Service Review

Overview

SOCi is a multi-location marketing platform founded and led by chief executive Afif Khoury, who the company says has built it into a seven-time Inc. 5000 company^[23]. Its products are organised as “Genius Agents”: a Genius Local Search Agent for local SEO automation, Local Pages for location landing pages, a Genius Social Agent with paid-social boosting, and a Genius Reputation Agent for reviews, plus customer surveys^[22].

Pricing is scoped to the number of locations and the agents and skills a brand deploys. SOCi states that it charges no per-user fee, so agencies and local managers can be added at no cost, and no per-listing or per-profile fee^[22]. Some skills carry usage limits that can be raised as the brand grows. The company cites a Forrester Total Economic Impact study it commissioned in May 2025, which modelled a composite organisation with 1,000 US locations achieving 192% return on investment over three years; the study is vendor-commissioned and based on four customer interviews^[22].

SOCi is aimed squarely at enterprise and franchise brands, with industry solutions for financial services, restaurants, property management, retail and healthcare. It offers no free trial and requires a scoped quote and demo, so it is not a practical option for single-location businesses^[22].