Overview
Yext, Inc. is a New York-based software company listed on the New York Stock Exchange under the ticker YEXT[10][11]. Founded in 2006 by Howard Lerman and Brian Distelburger as a lead-generation service, it focused on listings from 2012, went public in 2017 and has been led by Michael Walrath, its board chair since 2011, as chief executive since 2022[10]. It reported revenue of US$446.6 million for the fiscal year ended 31 January 2026[11].
Yext Listings manages business information across publishers and AI assistants through what the company says are more than 200 direct integrations, pushing updates without an aggregator in between[9]. It manages more than 50 listing fields, including categories, FAQs and photos; a Listings Verifier compares live publisher data against the client’s Knowledge Graph to find errors, duplicates and overwrites; and analytics report impressions, clicks, calls and direction requests by publisher and location, as well as how AI answers cite a brand relative to local competitors[9]. Industry-specific workflows cover restaurant menus, retail inventory, healthcare provider details and financial advisor profiles.
Yext publishes no prices and directs buyers to a demo[9]. Its focus on enterprise governance (role-based approvals, audit trails) makes it heavier than single-location businesses need, and it does not sell agency-style optimisation work itself.
Yext features
- Monitoring across 80+ review platforms
- AI replies with approval workflows
- Star ratings pushed to Google Ads
- Competitor review benchmarking
- HIPAA-ready controls
- Scout mobile app
- 200+ direct publisher and AI integrations
- Listings Verifier for duplicates and overwrites
Yext pricing
Quote-based; demo required.
Yext strengths and limitations
Strengths
- Combines reviews with established listings network
- Competitive benchmarking per location
- Compliance controls for healthcare
- Direct publisher connections rather than aggregator submission
- Public company with audited financials
- Strong governance features for regulated industries
Limitations
- No published prices
- Most valuable when bought with Yext listings
- Enterprise orientation
- No published pricing
- Enterprise orientation; heavy for one or two locations
- Listings software, not a hands-on optimisation service
Appears in
Yext alternatives and competitors
Alternatives to Yext: companies ranked in the same lists.
Birdeye
Reputation
Okendo
Yotpo
Trustpilot- Broadly
NiceJob
GatherUp
Podium- ReviewTrackers
- Chatmeter
BrightLocal
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