Trustpilot

Overview

Trustpilot operates a public review site on which any consumer can review a company, and sells subscriptions that help businesses invite customers, display reviews and analyse them. Its business page says more than 1.17 million businesses have Trustpilot reviews^[12]. The free plan allows 50 review invitations a month and a claimed company profile^[12].

Plus starts at US$319 per month per domain, billed annually, with a 14-day trial, 300 invitations a month, ten widgets, three users and up to three domains; Premium starts at US$799 per month per domain, with 1,000 invitations, 21 widgets, ten users and a customer success manager; Enterprise is quoted and includes unlimited invitations, 23 widgets and up to 1,000 users^[12]. The initial contract is 12 months, prepaid, and each domain is priced separately, with quotes reflecting traffic, business size and revenue^[12]. Reviews stay on the public profile if a company stops paying^[12]. Unlike local reputation tools, Trustpilot is a review destination in its own right rather than a monitor of Google and Yelp reviews.

Trustpilot features

• Public company profile
• Review invitations
• On-site review widgets
• Integrations with e-commerce platforms
• Profile branding (Plus)
• Insights dashboards (Premium)

Trustpilot pricing

Free (50 invitations/month). Plus from US$319/month per domain, annual, 14-day trial. Premium from US$799/month per domain. Enterprise quoted. 12-month prepaid contract.

Trustpilot strengths and limitations

Appears in

• Best Review Management Software in 2026 #10

Trustpilot alternatives and competitors

Alternatives to Trustpilot: companies ranked in the same lists.

• Birdeye
• Reputation
• Yext
• CChatmeter
• RReviewTrackers
• Podium
• GatherUp
• NiceJob
• BBroadly
• Yotpo
• Okendo
• BBazaarvoice