Synup

Location-band pricing for listings, reviews and an AI agent, with agency suite

Overview

Synup is a listings, reviews and local marketing platform that states it was founded in 2013[17]. It sells to single businesses, multi-location brands and agencies, the last through a Partner Suite with a multi-client command centre, client portal, white-label options, team seats with permissions, APIs and MCP support[17].

Synup’s pricing is unusual in two respects. First, every plan includes every feature; plans differ only in the number of locations, AI credits and the number of parallel conversations with its agent. Second, prices are fixed by location band, so adding locations inside a band does not change the bill; moving to a higher band changes the price from the next cycle, prorated[17]. Credits are consumed by agent activity, so locations that do not use the agent consume none. At the time of checking, Synup was quadrupling credit allowances for launch, with the higher allowance kept by accounts created on or before 30 September[17].

Limitations: white-labelling requires Premium (US$299) or above, the 14-day trial covers only the Solo plan, and credit-based AI usage makes heavy users’ costs depend on activity rather than location count.

Synup features

  • All features on every plan
  • Location-band pricing
  • AI agent with monthly credits
  • White-label from Premium
  • Partner Suite with client portal
  • API and MCP access

Synup pricing

Solo US$49/month (1 location); Premium US$299 (up to 10); Pro US$499 (up to 25); Scale US$899 (up to 50); Enterprise custom for 50+. Annual billing saves 20%. 14-day trial on Solo; billing monthly in advance by card or invoice.

Synup strengths and limitations

Strengths

  • Every feature included at every tier
  • Predictable band pricing
  • Built-in agency tooling
  • Free trial available

Limitations

  • White-label requires US$299 plan or higher
  • AI credit consumption adds variability
  • Trial excludes higher tiers

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