Uberall

European location marketing platform managing 1.4 million+ locations

Overview

Uberall is a location marketing platform founded in 2013 by David Federhen and Florian Hübner, who remains Founder and President[21]. The company states that it manages more than 1.4 million locations, that its listings reach 194 countries, and that it has raised €143 million to date[21].

The product is sold in three bundles. Show Up includes the core platform and listings; Stand Out, marked as the most popular, adds reviews; Connect adds local social and posting to Google and Apple[20]. Add-ons cover posting to Google and Apple, Reviews Plus, Analytics Plus and Collaborate Plus, plus a store locator and local pages, a “GEO Studio” product for generative-engine visibility, social ads, review-management support, Google Pro Services and a Doctor.com integration aimed at healthcare[20].

Uberall is a fit for brands with many locations, particularly in Europe, that want listings, reviews, locator pages and social managed from one system. It does not publish prices: the pricing page states “flexible pricing for multi-location brands” with “no hidden fees” but gives no figures or contract terms[20]. It is a software platform, so optimisation strategy is left to the brand or its agency.

Uberall features

  • Listings across 194 countries
  • Review management with Reviews Plus
  • Posting to Google and Apple
  • Store locator and local pages
  • GEO Studio for AI search visibility
  • Doctor.com integration for healthcare

Uberall pricing

Quote-based. Bundles: Show Up (Essentials + Listings), Stand Out (+ Reviews), Connect (+ Local Social and posting); optional add-ons priced separately.

Uberall strengths and limitations

Strengths

  • Large international listings footprint
  • Locator and local pages in the same platform
  • Modular bundles

Limitations

  • No published prices or contract terms
  • Oriented to brands, not single locations
  • Software only; strategy left to the buyer

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