Attentive

Enterprise SMS, email and RCS programme for retail brands

Overview

Attentive Mobile Inc. was founded in 2016 under the name Franklin Mobile, raised a Series A in 2018 and reached unicorn status in 2020, according to its company timeline. It has more than 1,000 employees and offices in New York, San Francisco, London and Sydney.[6] Its customers include large consumer brands; the logos it displays include Crate&Barrel, Crocs and Dyson.[6]

Attentive sells packages covering SMS, email, RCS and push notifications. Its AI products include AI Grow for sign-up experiences, AI Journeys for behaviour-triggered messages and AI Pro, with AI Essentials included in all plans.[5] It reports more than 150 pre-built integrations on its pricing page (100+ in its site navigation), 24/5 support and reach in more than 20 countries.[5]

The trade-off is cost transparency. Attentive publishes the structure of its pricing but no dollar amounts: plans are priced on list size, messages sent, channels used and AI tools selected, and the company describes its billing as usage-based without a credit system. Bundling channels or AI products earns discounts. AI Pro and AI Grow carry flat monthly fees, while AI Journeys is billed per click.[5] Small merchants generally find the published-price tools elsewhere in this list easier to budget for.

Attentive features

  • SMS, email, RCS and push packages
  • AI Journeys behaviour-triggered messages
  • AI Grow sign-up units
  • 150+ pre-built integrations
  • Reach in 20+ countries
  • 24/5 support

Attentive pricing

Quote-based. Packages: Text (pay per message and subscriber count); Text & email; SMS, email, RCS & push; Custom. AI Pro and AI Grow are flat monthly add-ons; AI Journeys is pay-per-click; AI Essentials included. Free trials via a request form.

Attentive strengths and limitations

Strengths

  • Built for high-volume retail programmes
  • Several channels under one contract
  • AI add-ons for sign-up and journeys

Limitations

  • No published prices
  • Inconsistent integration counts across its own pages
  • Minimum spend not disclosed, making small-store fit unclear
  • Support listed as 24/5 rather than 24/7

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