EZ Texting

Long-running business texting service with tiered contact-based plans

Overview

EZ Texting was founded in 2004 and is based in San Francisco. It reports more than 230,000 business customers and more than 8 billion messages sent.[12] Its trademarks are registered to CallFire Inc.[12]

The service covers mass texting, keywords, two-way messaging and onboarding, and its plans are tied to contact counts and sending-number type rather than to features alone. Launch (up to 500 contacts) uses a local textable number; Boost (500 to 2,000 contacts) a local high-volume number; Scale (2,000 to 50,000 contacts) a high-volume, high-speed local number with an onboarding specialist; and Enterprise (50,000+ contacts) a dedicated short code with a success manager, white-glove onboarding and priority support.[11]

Plan prices are published, and annual billing reduces them by about a fifth. Each of the three smaller plans includes 500 credits a month, with overage priced from US$0.04 down to US$0.03 per credit, so heavy senders on Boost or Scale pay mostly in overage. The telecom fee of US$5 a month applies on Launch and is waived on the larger plans. Enterprise set-up takes 4 to 12 weeks because of short-code provisioning.[11] A 14-day free trial needs no credit card, but only for the Launch plan.[11]

EZ Texting features

  • Mass texting and keywords
  • Two-way messaging
  • Local high-volume numbers on Boost and Scale
  • Dedicated short code on Enterprise
  • Onboarding specialist from Scale
  • 14-day free trial on Launch

EZ Texting pricing

Launch US$25/month (US$20 billed annually), 500 credits, overage US$0.04, US$5/month telecom fee; Boost US$75/month (US$60 annually), 500 credits, overage US$0.035; Scale US$125/month (US$100 annually), 500 credits, overage US$0.03; Enterprise US$3,000/month, 200,000 credits, overage US$0.01, dedicated short code.

EZ Texting strengths and limitations

Strengths

  • Two decades in operation
  • Clear contact-based tiers
  • Short-code option for large senders
  • No-card free trial

Limitations

  • Only 500 included credits below Enterprise
  • One user on the three smaller plans
  • Short-code set-up takes weeks
  • Trial limited to the Launch plan

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