Textmagic

Overview

Textmagic traces its operations to 2001, when Textmagic Ltd began trading in the UK under founder Dan Houghton. A management buyout led by Priit Vaikmaa, now chief executive, followed in 2013. The company lists its address in Romford, Essex, and reports more than 25,000 active paying business users.^[21]

Textmagic offers bulk SMS, two-way chat, templates, contact lists and an API, alongside email sending. Its distinguishing feature is billing: customers buy prepaid credit in US-dollar bundles and usage is deducted from the balance, with no monthly plan required; US customers can alternatively choose monthly subscriptions with discounted text rates.^[20]

The published US rate is US$0.049 per outbound 160-character part, which is high next to subscription tools at volume but avoids monthly commitments for occasional senders. Local and toll-free numbers cost US$10 a month each after a free first month, and local US numbers also need a 10DLC campaign at US$10 a month after the first month; brand verification is free.^[20] New accounts get a free test balance, and 10,000 emails are included at no charge.^[20]

Textmagic features

• Prepaid pay-as-you-go credit
• Bulk SMS and two-way chat
• Email sending alongside SMS
• API access
• Local and toll-free numbers

Textmagic pricing

US: US$0.049 per outbound SMS part; numbers US$10/month (first month free); 10DLC campaign US$10/month after first month. Optional US monthly subscriptions with discounted rates (figures not published on the page). Free test balance for new accounts.

Textmagic strengths and limitations

Appears in

• Best SMS Marketing Software in 2026 #10

Textmagic alternatives and competitors

Alternatives to Textmagic: companies ranked in the same lists.

• Klaviyo
• Attentive
• Postscript
• SimpleTexting
• EZ Texting
• Omnisend
• SlickText
• Textedly
• Mailchimp
• Sakari
• Podium
• Twilio