Design Bridge and Partners

WPP design company formed from Design Bridge and Superunion

Overview

Design Bridge and Partners lists 16 studios, including Amsterdam, Johannesburg, Shenzhen, São Paulo and a Madrid studio covering Spanish-speaking America, and says it employs 900 people.[3] It was launched by WPP in 2023 from the merger of Design Bridge, a packaging and brand design specialist, with Superunion; at launch it reported about 850 people working across 12 countries, with John Morris, formerly Design Bridge’s chief executive, as group CEO.[4] Work featured on its site includes Fortnum & Mason, Tanqueray No. TEN in collaboration with Alessi, Marabou and Hardin’s Creek.[3]

Design Bridge and Partners strengths and limitations

Strengths

  • Large studio network outside the usual London–New York axis, including Africa and Latin America
  • Long packaging and consumer-goods record

Limitations

  • The 2023 merger means the combined firm has a short history under its current name
  • Site does not publish ownership or founding information

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