Lippincott

Brand and innovation consultancy within Oliver Wyman

Overview

Lippincott was founded in 1943 and is part of the Oliver Wyman group, which places it inside a management consultancy rather than an advertising holding company.[8] It lists nine offices: New York, San Francisco, London, Dubai, Sydney, Singapore, Hong Kong, Shanghai and Seoul.[8] Clients presented on its site include Coca-Cola, Samsung, Starbucks, Delta, Campbell’s, DuPont and Nokia, as well as the renaming of The Humane Society as Humane World for Animals.[8] Its portfolio leans towards corporate and business-to-business identity programmes and brands undergoing large organisational change.

Lippincott strengths and limitations

Strengths

  • Access to management consulting expertise through Oliver Wyman
  • Long list of global corporate clients presented on its own site

Limitations

  • No published headcount
  • Fewer offices in continental Europe than the WPP and Omnicom firms

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