Wolff Olins

Omnicom brand consultancy with studios in London and the US

Overview

Wolff Olins is a global brand consultancy with locations in New York, London, Los Angeles and San Francisco, led by chief executive Sairah Ashman.[14] It is part of Omnicom Branding with Interbrand and Siegel+Gale.[7] Its published work includes identities and brand programmes for Uber, TikTok, Patreon, Instacart, Lloyds, LG Electronics, Decathlon, The Met, The Economist and the Mercedes-AMG Petronas F1 Team. Its about page names more than 50 team members. The firm is associated with expressive identity systems for technology platforms and cultural institutions, delivered by a relatively compact team.

Wolff Olins strengths and limitations

Strengths

  • Recognised portfolio of identities for technology and cultural clients
  • Strategy and design delivered by the same team

Limitations

  • Only four offices, none in Asia
  • Ownership changes at Omnicom may affect how it is sold alongside sister firms

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