Jones Knowles Ritchie

Brand design agency known for consumer and food brands

Overview

Jones Knowles Ritchie, usually shortened to JKR, says it has worked with brands since 1990.[15] Its website lists two offices, at the Tea Building in Shoreditch, London, and on Spring Street in New York.[15] The firm is best known for consumer, food and drink identities, and the case studies on its site include Burger King, Coca-Cola, KFC, Walmart, Intuit, Yahoo, Mozilla, Uber, Paramount and Stella Artois. It ranks last here only because the ranking rewards office count. Its work centres on distinctive assets such as logos, packaging and typography that are recognisable in stores and on delivery apps.

Jones Knowles Ritchie strengths and limitations

Strengths

  • Strong record with mass-market consumer brands
  • Senior creative team concentrated in two studios

Limitations

  • Smallest office footprint on this list
  • Site does not state ownership or headcount

Appears in

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