Overview
Interbrand states that it has 14 hubs and operates in 75 countries; named hubs include New York, London, Tokyo, Seoul, Cologne, São Paulo and Mumbai.[6] It says it pioneered brand valuation in the 1980s, the practice of putting a financial value on a brand as a business asset, and now presents that work as brand economics.[6] After Omnicom’s acquisition of Interpublic, Interbrand became part of Omnicom Branding, led by chief executive Mark O’Brien.[7] Work shown on its site includes LEGO, Kia, Allianz, Juventus and MINI. Its Best Global Brands ranking of 100 brands, published annually, was led by Apple in its 2026 edition.
Interbrand strengths and limitations
Strengths
- Established brand valuation and measurement practice
- Strong presence in continental Europe, Latin America and Asia
Limitations
- Its site names 12 cities while stating 14 hubs, so the exact footprint is unclear
- Part of an Omnicom reorganisation still bedding in after the Interpublic deal
Appears in
Interbrand alternatives and competitors
Alternatives to Interbrand: companies ranked in the same lists.
Landor
Design Bridge and Partners
Prophet
Lippincott
Siegel+Gale
Koto- Pentagram
Saffron- Wolff Olins
Further- Jones Knowles Ritchie
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