Landor

WPP-owned brand consultancy with the widest office network on this list

Overview

Landor lists 30 offices on its website: 12 in Europe, the Middle East and Africa, 8 in the Americas and 10 in Asia-Pacific, from Mexico City and Toronto to Jakarta and Tokyo.[1] It is a subsidiary of WPP. Fitch, a retail and experience design firm, was merged into it in 2020, and the combined business traded as Landor & Fitch until November 2023, when it returned to the single name Landor with a new identity that refers to its founding by Walter Landor on a ferry boat in San Francisco.[2] Over the five years before the rename it added the sonic branding firm amp, the workspace and architectural designer BDG and the motion design studio ManvsMachine.[2]

Landor strengths and limitations

Strengths

  • Largest office footprint among the agencies reviewed
  • Access to sister specialists in sound, motion and spatial design within WPP

Limitations

  • Its own website does not publish a client list or headcount
  • Holding-company ownership can create conflicts for clients of competing WPP agencies

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Alternatives to Landor: companies ranked in the same lists.

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