Overview
Pentagram is independently owned by its designers: its 23 partners are all practising designers, and each acts as the main contact for their own clients.[11] It works from four offices, in London, New York, Austin and Berlin.[11] Recent projects shown on its site include identities and design for Alpha Bank, Thames Tideway, the BFI London Film Festival, the St. Louis Symphony Orchestra and MTA Arts & Design, which illustrates its strength in cultural, civic and institutional clients as well as companies. The partnership model means clients deal directly with a senior designer rather than an account team.
Pentagram strengths and limitations
Strengths
- Senior designer involvement on every project
- Wide range across graphic, product and architectural design
Limitations
- Less emphasis on research, valuation and large-scale brand management
- Limited presence outside the UK, US and Germany
Appears in
Pentagram alternatives and competitors
Alternatives to Pentagram: companies ranked in the same lists.
Landor
Design Bridge and Partners
Prophet
Interbrand
Lippincott
Siegel+Gale
Koto
Saffron- Wolff Olins
Further- Jones Knowles Ritchie
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