Recurly Pricing, Plans & Alternatives (2026)

Overview

Recurly was founded in 2009 and is based in San Francisco, with offices in Boulder, New Orleans and London^[7]. Its chief executive is Joe Rohrlich, formerly chief executive of Top Hat^[7]. The company names Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid and Sprout Social among its customers^[7].

Recurly is oriented towards direct-to-consumer subscription businesses, especially media, streaming and subscription boxes. Its platform is sold as four products: Subscriptions (billing), Commerce (subscriptions running natively on Shopify), Engage (in-app offers and cancel-save flows) and RevRec (revenue recognition)^[6]. Its marketing emphasises churn prevention and payment recovery, including AI-driven retry logic in the higher plan.

Recurly is one of the few established vendors to publish an entry price: the Starter plan costs US$249 a month plus 0.9% of billing volume, with the first US$40,000 of monthly billings included, and comes with a 90-day free trial^[6]. The All-Access plan requires a minimum of US$1 million in billing volume and is billed annually at a negotiated rate below 1%^[6]. Starter is limited to one dunning campaign and static churn-prevention tools, so most scaling businesses need the higher plan^[6].

Recurly features

20+ payment gateways and 10+ payment methods
Dunning campaigns and churn-prevention tools
Native Shopify subscriptions (Recurly Commerce)
Engage: cancel-save flows, upsell and A/B testing
RevRec for automated revenue recognition
Multicurrency and single sign-on on All-Access

Recurly pricing

Starter: US$249 a month + 0.9% of billing volume; first US$40,000 of monthly billings included; 90-day free trial.

All-Access: US$1 million billing-volume minimum; under 1% of volume, billed annually. All-Access for Shopify: under 1% of volume, billed annually.

Engage: from US$1,600 a month billed annually. RevRec: from US$850 a month billed annually.