Entrata

Overview

Entrata is a property management software company based in Lehi, Utah, that has offered property management software since 2003^[8]. In May 2025 it announced a US$200 million minority investment from funds managed by Blackstone at a US$4.3 billion valuation; at the time it said it served more than twelve million residents across more than 35,000 multifamily communities^[8].

Entrata markets itself as an operating system for multifamily communities. Its Operations Experience Platform combines CRM, ERP and property operations, including ProspectPortal websites, LeadManager, ResidentPay, facilities management, accounting, budgeting, job costing and procure-to-pay, while the Homebody resident app covers rewards, rent reporting and deposit alternatives^[9]. Solutions are marketed for multifamily, student, military, affordable, commercial and manufactured housing. In March 2026 Entrata announced what it called the industry’s first agentic property management system, embedding more than 100 AI agents across leasing, maintenance and accounting and introducing OXP Studio to coordinate them^[9]. Limitations: pricing is not published, the product is designed for professionally managed multifamily rather than small landlords, and the breadth of modules implies a substantial implementation.

Entrata features

• Leasing CRM, websites and online leasing
• ResidentPay payments and resident portal
• Accounting, budgeting, job costing, procure-to-pay
• Facilities and maintenance management
• Student, military and affordable housing modules
• Embedded AI agents managed in OXP Studio

Entrata pricing

Quote-based; prices are not published. Demo on request.

Entrata strengths and limitations

Appears in

• Best Property Management Software in 2026 #4

Entrata alternatives and competitors

Alternatives to Entrata: companies ranked in the same lists.

• AppFolio
• Buildium
• Yardi Breeze
• RealPage
• MRI Software
• Rent Manager
• DoorLoop
• Propertyware
• Rentec Direct
• TenantCloud
• TurboTenant
• AAvail