Overview
AppFolio is a Santa Barbara, California company founded in 2006 that sells the AppFolio Property Manager platform to property management companies managing single-family, multifamily, affordable, commercial, student and community-association property[1]. It is listed on Nasdaq under the ticker APPF. In its 2025 annual report it reported revenue of US$950.8 million, up 20% year on year, 9.4 million units under management and 22,096 property management customers; in the third quarter of 2026 units reached 9.8 million and the company raised its full-year 2026 revenue outlook to US$1.122–1.127 billion[1][3].
The platform is sold in three plans. Core covers property accounting, marketing and leasing, work orders, inspections and unit turns and the Realm-X assistant; Plus adds affordable and student housing, advanced budgeting, custom fields and read-only API; Max adds a leasing CRM, read/write API and dedicated customer success[2]. Most of AppFolio’s revenue comes from value added services such as payments and screening rather than subscriptions[1]. In 2024 it acquired Move EZ, Inc. (LiveEasy), a resident moving-services business[1]. Limitations: Core requires a 50-unit minimum and minimum spend, there is no published free trial, and onboarding fees are not shown on the pricing page[2].
AppFolio features
- Property accounting, owner and trust reporting
- Leasing, marketing and online applications
- Work orders, inspections and unit turns
- Realm-X AI assistant, Flows and Performers
- Affordable and student housing modules (Plus)
- Read/write API and leasing CRM (Max)
AppFolio pricing
Core from US$1.49 per unit/month (50-unit minimum and minimum spend); Plus from US$3.20; Max from US$5.00 per unit/month. Demo on request; no free trial or onboarding fee shown on the pricing page.
AppFolio strengths and limitations
Strengths
- Audited scale and financial disclosure as a public company
- Broad property-type coverage including affordable and student housing
- Published per-unit pricing across three plans
- Extensive built-in AI tooling
Limitations
- 50-unit minimum and minimum spend on Core
- No public free trial
- Affordable and student housing require the Plus plan
- Revenue depends heavily on payment and screening fees passed to residents
Appears in
AppFolio alternatives and competitors
Alternatives to AppFolio: companies ranked in the same lists.
Buildium
Yardi Breeze
Entrata
RealPage
MRI Software
Rent Manager
DoorLoop
Propertyware
Rentec Direct
TenantCloud
TurboTenant- Avail
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