Gartner

Subscription research and advisory firm best known for technology research

Overview

Gartner sells subscription research, peer networks, conferences and consulting to executives across business functions. Its 2025 annual report records revenue of US$6,497.2m, up from US$6,267.4m in 2024.[2] The company is headquartered in Stamford, Connecticut, had 20,244 employees at 31 December 2025 and says it serves more than 13,000 enterprises in about 90 countries and territories.[2] In 2025 it renamed its main segment from Research to Business and Technology Insights.[2] Gartner’s Magic Quadrant and Hype Cycle reports are widely used in technology purchasing. It is less relevant for consumer or product research, which is the focus of most firms on this list.

Gartner strengths and limitations

Strengths

  • Very broad analyst coverage of technology markets and vendors
  • Peer communities and benchmarking across business functions

Limitations

  • Little consumer or shopper research
  • Subscription seats are priced for large organisations and are quote-based

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