Overview
Dynata supplies survey respondents and data collection to research agencies, brands and consultancies. Its company history begins with SSI, founded in 1977, which merged with Research Now in 2017; the combined company rebranded as Dynata in 2019, when it reported reaching 70 million panelists globally.[8] Many research agencies, including some on this list, buy sample from Dynata rather than recruiting respondents themselves, so its role is often invisible to the end client. It also offers survey programming, hosting and audience data for advertising. Dynata does not publish revenue, and buyers evaluating sample providers typically test response quality and fraud controls on pilot projects.
Dynata strengths and limitations
Strengths
- Large first-party panel reach across many countries
- Can supply sample to other agencies' survey platforms
Limitations
- Online sample quality and fraud require ongoing checks
- Does not publish financial results
Appears in
Dynata alternatives and competitors
Alternatives to Dynata: companies ranked in the same lists.
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