Overview
Circana describes itself as built on the foundation of IRI and NPD, two long-established market information companies.[7] It tracks sales of consumer packaged goods and general merchandise, reporting 42 million actively tracked items, 477,000 stores and US$5.8 trillion in global consumer spend, and says it has more than 7,000 clients and partners.[7] Its main competitor is NIQ; the two firms supply most of the syndicated retail sales data used by large consumer goods companies in the United States. Circana’s NPD heritage gives it particular depth in general merchandise categories such as toys, apparel, technology and video games. It does not publish revenue.
Circana strengths and limitations
Strengths
- Combines grocery (IRI) and general-merchandise (NPD) tracking
- Large US retail store coverage
Limitations
- Does not publish financial results
- Data access is licence-based and quote-only
Appears in
Circana alternatives and competitors
Alternatives to Circana: companies ranked in the same lists.
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