Overview
Ipsos was founded in France in 1975 by Didier Truchot, who remains founder and honorary chair.[4] It reported 2025 revenue of €2,524.7m, with organic growth of 0.6%, and a workforce of 18,925 at 31 December 2025.[3] The company says it operates in 90 markets across 220 cities.[4] Ipsos is primarily a custom research agency, running brand and advertising tests, customer-experience programmes, public-opinion polling, healthcare research and mystery shopping. In the third quarter of 2026 it reported revenue of €636.2m and organic growth of 2.0%, faster than in the first half of the year.[13]
Ipsos strengths and limitations
Strengths
- Fieldwork capacity in 90 markets
- Broad range of custom research, polling and healthcare specialisms
Limitations
- Organic growth of only 0.6% in 2025
- Custom projects carry longer timelines than self-serve survey tools
Appears in
Ipsos alternatives and competitors
Alternatives to Ipsos: companies ranked in the same lists.
Is this your company?
Update the description, logo, image and link through the submission form. Editors review every change.