Overview
Nielsen describes itself as a global leader in audience measurement, data and analytics, measuring behaviour across channels and platforms, and says it connects with audiences in more than 55 markets.[14] Its ratings are the currency used to buy and sell much US television and streaming advertising, and its cross-platform measurement products combine panel data with set-top box and streaming data. Funds managed by Advent International acquired Nielsen’s consumer and retail measurement business in March 2021, and that business now operates as NIQ, so the two names refer to different companies.[1] Nielsen does not publish revenue.
Nielsen strengths and limitations
Strengths
- Industry-standard audience currency in US television
- Cross-platform measurement of linear and streaming viewing
Limitations
- Ratings methodology is a frequent subject of negotiation between broadcasters and advertisers
- Consumer purchase data now sits with the separate company NIQ
Appears in
Nielsen alternatives and competitors
Alternatives to Nielsen: companies ranked in the same lists.
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