Overview
YouGov runs a large online research panel and sells survey, brand-tracking and audience-profiling products built on it. It reported revenue of £396.6m for fiscal 2026 (year to July 2026), up from £388.9m in fiscal 2025.[5] The company says it has 30 million panel members.[12] Its products include BrandIndex, which tracks brands daily across 16 metrics; Profiles, an audience-segmentation tool with an API; self-serve and managed surveys; and AI products such as the YouGov Voices interviewer and YouGov Parallax simulations.[12] YouGov is also widely known for public political polling, particularly in the UK and US. Its strength is speed and standardised data rather than in-person fieldwork.
YouGov strengths and limitations
Strengths
- Self-serve surveys return results quickly
- Daily brand-tracking data available off the shelf
Limitations
- Online panels under-represent groups with low internet use
- Revenue growth was about 2% in fiscal 2026
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