Overview
Mintel Group describes itself as a global market intelligence and research agency.[11] Its products include Global New Products Database (GNPD), which tracks consumer product launches and their claims and ingredients, consumer survey-based reports, trend analysis, market sizing through Market Dynamics, and field services.[11] Food, drink, beauty and household-goods companies use GNPD for innovation benchmarking, and its subscription reports are widely held by universities and libraries as well as companies. Mintel does not publish revenue, and its custom research capability is smaller than that of the large agencies.
Mintel strengths and limitations
Strengths
- Detailed database of new consumer product launches
- Trend and consumer reports across many categories
Limitations
- Less suited to large custom tracking studies
- Does not publish financial results
Appears in
Mintel alternatives and competitors
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