Overview
Kantar is a marketing data and analytics group with a global office in London, which says it has 12,000 colleagues across more than 70 markets.[10] Its work centres on brand tracking and brand valuation, advertising testing, consumer panels and custom research for marketers; its BrandZ rankings of brand value are widely reported. It does not publish revenue.
Kantar strengths and limitations
Strengths
- Strong brand-equity and advertising-testing methods
- Presence in more than 70 markets
Limitations
- Custom research projects are quote-based with no published pricing
- Does not publish financial results
Appears in
Kantar alternatives and competitors
Alternatives to Kantar: companies ranked in the same lists.
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