Overview
Forrester Research was incorporated in Massachusetts in July 1983 by George F. Colony, who remains chairman and chief executive.[6] It reported 2025 revenue of US$396.9m, down from US$432.5m in 2024, and employed 1,474 people at the end of 2025, 1,034 of them in the US and Canada.[6] Forrester sells subscription research, consulting and events focused on customer experience, marketing, sales and technology, and its Wave vendor evaluations compete with Gartner’s Magic Quadrant. The company measures its business on contract value from renewable subscription products.[6] Falling revenue over 2024–2025 reflects weaker demand for its research subscriptions.
Forrester strengths and limitations
Strengths
- Strong focus on customer experience and B2B marketing
- Smaller than Gartner, with narrower but deep coverage areas
Limitations
- Revenue fell about 8% in 2025
- Limited consumer panel or retail data
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Forrester alternatives and competitors
Alternatives to Forrester: companies ranked in the same lists.
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