Attio

Overview

Attio is a newer CRM designed around a flexible data model: users define their own objects and relationships, and the system enriches records automatically from email and calendar data. It has become popular with venture-backed start-ups, investors and product-led companies that find traditional CRMs too rigid.

Unusually, Attio prices per workspace with seats added on. The Free plan covers up to three users and 50,000 records. Plus costs US$40 per month annually (US$50 monthly) including one user, with extra users at US$35 annually; Pro costs US$100 per month annually (US$125 monthly) including one user, extra users US$79; Ultra is US$1,000 per month on annual billing including five users, extra users US$189.^[13] New workspaces receive a 14-day trial of Pro.^[13]

Attio’s strength is flexibility and a modern interface; its limitations are a younger ecosystem, fewer native telephony and marketing features, and an AI usage model based on credits that can complicate budgeting.

Attio features

• Custom objects and relationships
• Automatic enrichment from email and calendar
• Ask Attio AI credits
• Reports and lists
• Email sending from CRM
• 14-day Pro trial

Attio pricing

Free: up to 3 users. Plus: US$40/month annual (US$50 monthly) incl. 1 user, extra users US$35/US$44. Pro: US$100/month annual (US$125 monthly) incl. 1 user, extra users US$79/US$99. Ultra: US$1,000/month annual incl. 5 users, extra users US$189.

Attio strengths and limitations

Appears in

• Best CRM Software in 2026 #8

Attio alternatives and competitors

Alternatives to Attio: companies ranked in the same lists.

• SSSalesforce Sales Cloud
• HubSpot data enrichment
• Microsoft Power BI
• ZAZoho Analytics
• Pipedrive
• monday CRM
• Freshdesk
• SugarAI (formerly SugarCRM)
• Insightly
• Copper
• Close
• Nutshell