Insightly

CRM with project delivery built in, aimed at mid-sized firms

Overview

Insightly combines CRM with project management, so that a won opportunity can be converted into a delivery project with tasks and milestones. It also sells separate marketing and service products on the same database, which makes it a mid-market alternative to suite vendors.

Published CRM plans are Plus at US$29, Professional at US$49 and Enterprise at US$99 per user per month, all billed annually, with a 14-day trial on the first two.[15] Insightly also lists a required US$1,500 onboarding fee and requires Premier Support and Success on every CRM plan at 20% of licence value with a US$3,000 annual minimum.[15]

The low headline seat price is therefore misleading for small teams: a three-user Plus account will pay more in mandatory support and onboarding in its first year than in licences. For mid-sized firms that need projects linked to sales records, the bundled approach can still be cost-effective.

Insightly features

  • Opportunity-to-project conversion
  • Workflow automation
  • Relationship linking
  • Custom objects
  • Separate Marketing and Service apps
  • 14-day trial

Insightly pricing

Plus US$29, Professional US$49, Enterprise US$99 per user/month, billed annually. Required onboarding US$1,500. Required Premier Support and Success at 20% of licence, minimum US$3,000/year.

Insightly strengths and limitations

Strengths

  • Projects and CRM in one product
  • Clear published seat prices
  • Marketing and service add-ons on one database
  • Relationship mapping

Limitations

  • Mandatory onboarding and support fees
  • Annual billing only
  • No free plan
  • Total cost high for small teams

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